Increasing brand awareness is something all businesses must do if they want to successfully market a product or service. People will not buy from you if they don’t know that you’re there and if they don’t understand the value of what you have to offer. With that in mind, it’s important to know how to increase your brand awareness. Every product or service is different, and the way a person markets one thing might not work for another. This is actually a great thing as it forces companies to be a little more creative when marketing. If every company is the same and markets the same, how do we differentiate between the companies that are worthwhile? A lot of businesses are turning to exhibition trade shows to sell what they do. Display stands are a great way to promote business and target your demographic at related events. A tradeshow is a way of visually promoting exactly what you do. Like all businesses you will have a website and probably a basic office somewhere, a display stand will allow you to really bring your company to life and lure in current and potential customers. This is also an amazing way to seek out competitors and analyse what it is they’re doing. How can you utilise what they’re doing and apply it to your own business? Before you venture off to a design show, you have to truly understand what your target market is. This is the only way you can begin getting a message across in the right way. You may have the perfect product and service, but if you’re offering it wrong or confused about your audience, your business will never be successful. Media attention is a great way to enhance your brand awareness. The tricky part is actually coming up with an idea or a plan that is so innovative, the media are desperate to be a part of it. You have to be clever and think outside the box when it comes to product promotion. You have to utilise the internet in every possible way when you’re trying to promote products. Is your website up to scratch? Is there a blog on your site that you can use? It’s crucial to make the most of your online content and share it across all avenues. Take a look at your Facebook or Twitter, post fresh, new content on there every single day and ensure that you are posting at the right times. Remember, if you post at 7am or 7pm, it will have very little value. Competitions are a great way to promote individual products. This is one of the handiest ways to lure in followers and increase sales, the more people that like it and share it, the more customers you’ll receive. Video marketing is also a great way to promote your business. Companies underestimate the power of visual aids and youtube! It’s crucial to utilise this medium and generate all of the marketing forms you can to gain maximum exposure for products.