If you’ve started a business, then getting it seen by people needs to be pretty high on your list of priorities. After all, if no one knows who you are, you’re not going to be making that many sales! To get your online presence off the ground, and assure it keeps running smoothly, here are some of our best methods for getting your business seen online.
Publish Fresh and Shareable Content
The blog on your website is one of the most powerful tools you have for getting more organic traffic, provided you know how to use it. Google absolutely loves original content that has its own intrinsic value. If you can churn out informative and well-written articles, you’ll not only reap rewards for your site with better rankings, but also begin to gain more organic visibility through people sharing your posts. Just remember, you should be writing for your target audience first, not for Google. Coming up with content that’s fresh and shareable on a regular basis isn’t the easiest thing in the world, but the rewards will be huge if you can do it. Look at what’s out there, find a way to be a little different, and then get writing!
Use Paid Search
Seen as you’re in the start-up phase, “paid” may be a dirty word in your office. However, leveraging paid search resources is one of the most cost-effective ways to give your marketing a powerful booster in those early days. Using Google AdWords, you can research the kind of things your target market is searching for, how in-demand the ads for those searches are, and find a solution that will fit neatly within your marketing budget. While these platforms are fairly easy to grasp, it can help to outsource the task to a good PPC agency just to get an idea of how it all works. I recommend starting off small, and only spending a few dollars a day. This will give you the flexibility to test a range of ad groups and pin down the best move for your marketing.
Offer Influencers Free Products in Exchange for Reviews
When you’re first setting out in the market, it can be extremely difficult to generate the kind of buzz that will bring traffic flooding into your site. One of the easiest ways to generate this kind of buzz is to offer free samples to key industry influencers. Most bloggers in any given market will be happy to get a free sample from a growing start-up, publish their honest opinions, and then share these across all their social channels. Once that review goes out, linking back to your website, it will give you a nice SEO boost, and also stimulate discussions about your product or service in all the right social circles. Even with everything so digitised these days, word of mouth marketing can still mean great things for a fledgling brand. Reach out to the right influencers, and hopefully you’ll see exactly what I mean!
There you have it; three great ways to get your small business seen online.