If you’ve started a business, then getting it seen by people needs to be pretty high on your list of priorities. After all, if no one knows who you are, you’re not going to be making that many sales! To get your online presence off the ground, and assure it keeps running smoothly, here are some of our best methods for getting your business seen online.
Publish Fresh and Shareable Content
The blog on your website is one of the most powerful tools you have for getting more organic traffic, provided you know how to use it. Google absolutely loves original content that has its own intrinsic value. If you can churn out informative and well-written articles, you’ll not only reap rewards for your site with better rankings, but also begin to gain more organic visibility through people sharing your posts. Just remember, you should be writing for your target audience first, not for Google. Coming up with content that’s fresh and shareable on a regular basis isn’t the easiest thing in the world, but the rewards will be huge if you can do it. Look at what’s out there, find a way to be a little different, and then get writing!
Use Paid Search
Seen as you’re in the start-up phase, “paid” may be a dirty word in your office. However, leveraging paid search resources is one of the most cost-effective ways to give your marketing a powerful booster in those early days. Using Google AdWords, you can research the kind of things your target market is searching for, how in-demand the ads for those searches are, and find a solution that will fit neatly within your marketing budget. While these platforms are fairly easy to grasp, it can help to outsource the task to a good PPC agency just to get an idea of how it all works. I recommend starting off small, and only spending a few dollars a day. This will give you the flexibility to test a range of ad groups and pin down the best move for your marketing.
Offer Influencers Free Products in Exchange for Reviews
When you’re first setting out in the market, it can be extremely difficult to generate the kind of buzz that will bring traffic flooding into your site. One of the easiest ways to generate this kind of buzz is to offer free samples to key industry influencers. Most bloggers in any given market will be happy to get a free sample from a growing start-up, publish their honest opinions, and then share these across all their social channels. Once that review goes out, linking back to your website, it will give you a nice SEO boost, and also stimulate discussions about your product or service in all the right social circles. Even with everything so digitised these days, word of mouth marketing can still mean great things for a fledgling brand. Reach out to the right influencers, and hopefully you’ll see exactly what I mean!
There you have it; three great ways to get your small business seen online.
Popular How To Guides
How to Get These 5 Massive Benefits from Guest Blogging
Running a business is no easy task. One of the first things you’ll have to worry about is perfecting your...
How to Use a VPN to Watch Your Favorite Shows While Traveling
Traveling abroad is always a good opportunity to see new things and get new experiences. However, the urge to get...
How To Build Forms – An Expert Review of AidaForm
A business website is incomplete without forms. You will need forms to gather customer feedback, for member sign-up, to post...
How To Choose The Right Psychic For Your Needs
Psychics are individuals with specialties, not all are the same and everyone has a unique skill or specialty you need...
How to Improve your Health with Phytochemical Substances
Although unrecognizable by most, phytochemicals are very important to humanity and our wellbeing. This is because phytochemical substances are widely...
How To Get Funding For A Car – Use These Tips
Whether you’re sick of public transport or just want to feel the wind in your hair with the window down,...
How to Create Your First Product in 7 Simple Steps
If you’re thinking about developing and creating your first ever product, you’re on your way towards establishing your business. However,...
How to Start an Ecommerce Store While Working Another Job
A lot of people aspire to becoming their own boss. They dream of the day they no longer have to...
Business4 years ago
5 Things You Must Consider Before Starting A Construction Company
Non Featured2 years ago
How To Get Into A New Sport: 10 Inspiring Tips
Cars & Vehicles4 years ago
How To Deal With A Driving Offence (Quick Tips)
Games / Video Games2 years ago
How To Connect a Mouse and Keyboard to Your PlayStation 4
Non Featured3 years ago
How to Spend Your Savings Responsibly For An Easier Retirement
Cleaning6 years ago
How to Make a Shower Tray Look Like New
Fun2 years ago
How to Survive a Zombie Apocalypse
Home, DIY and Garden5 years ago
How To Build Your Own Fitted Wardrobes