Designing the perfect website can take time, particularly as there are a number of elements to consider. With usability and overall navigation at the heart of the site before adding CSS and other key elements, it can be challenging to have every element you want without affecting the loading time and other key metrics that can affect the sites ability to rank. However, it is not impossible. In this article, we will be looking into how you can choose the best design elements for the ultimate website.
Consider Usability
One of the main elements to consider when designing your website is the usability of the website. Though you want the site to look great and house everything you need, you also want it to be simple to navigate for potential customers. This is important to consider drop-down menus or static navigation bar with designated sections to keep the site simple and fit for purpose. This is imperative as a website that is complicated and confusing could lead to a higher bounce rate as a result.
Be Aware Of Site Loading Time
Though this is something that is often out of your control, ensuring that your loading time is as low as possible will help to prevent an increased bounce rate on your site. By using an Essex web development company or optimising images and content yourself, you can then begin to lower the loading time thus keeping people on your site for a longer amount of time. This is essential as you can then begin to gain conversions through this and help to grow the business and increase revenue. This is essential as 53% of mobile users abandon a mobile site if it takes over 3 seconds to load.
Consider The Use Of Content
Though content is king, it is important to see if you will benefit from content on the site as this has the potential to slow down the site loading speed. By keeping the content to a minimum on the home page and creating a designated blog page, you can then help to increase the site speed and bring traffic to the site from relatable blogs and internal links. Though this does take time to build, this can help to benefit your website and can create organic traffic over time. This will not only help to boost the website, but it will also help to establish a backlink profile and build authority to the site.
Optimise Images
The final way that you can begin to better the design aspect is to add and optimise images. By adding images and interactive elements to the site you make it significantly more appealing and can stand out to a potential customer. However, it is important to ensure that these images are optimised as this could slow down your site and affect the general operations of the website. This can affect the design element and can also affect SEO as a result, therefore finding the fine line between the two is essential.
Regardless of whether you are looking to completely redesign your site or just make a few simple stages, you can have the results that you need without making to many changes. Where will you begin with your design process?
