I’ve been reading a couple of magazine articles recently about people who’ve managed to grow their small home business into an internationally recognisable brand. This got me thinking about which business ideas would be most suitable if you had that plan in mind. While there were a lot of different options I came across, by far the most interesting and exciting is creating and manufacturing your own range of perfume. There is obviously a lot of competition in this marketplace, and so you’ll have to spend a long time perfecting your recipe, but even during this stage, the endeavour will be fun, and you can even make a bit of cash along the way.
So, if you want to learn a little bit more about what it takes to set up a small business selling original scents, put your feet up for the next couple of minutes and have a quick read through the guide I’ve included below. This is only a basic outline of what you’ll need to do, but all the main points are covered. So, long as you have enough motivation to see things through until the end, this new company of yours could seriously change your life for the better.
Creating Your Recipe
If you’ve never made perfumes before, it might take a long time for you to work out which chemicals, flowers and food products work best together. To speed up the process as much as possible, it might be worth investing in a few books on the subject. Obviously, you’ll want to create something a little more original and desirable than “scent au rose”, but basic perfume books will give you some great ideas that you can build upon. And don’t worry, you won’t need mixing tanks or any other heavy duty machinery until much later on.
Designing Your Branding
All products sold on the market today have been branded with the classic traits of their manufacturer, and this is especially noticeable when we look at major perfume makers. So, you’ll need to take some time out to work on the design. Make sure you pay special attention to colours and textures, and ensure your products packaging accurately reflects the image you’re trying to promote. As the old saying goes “you should never judge a book by its cover”, however, many people do, and so attractive packaging can mean the difference between no sales, and thousands.
Getting Your Product Into Stores
All major supermarkets and cosmetics chains have dedicated buying departments you’ll need to get in touch with. This can be a real pain, and you might well find you have to call constantly for weeks before receiving an invitation to meet with the people in charge. That said, so long as you have a desirable scent, and you’re capable of supplying them in the kind of bulk they require, there’s no reason why you shouldn’t be successful.
So, after learning about what it takes to make and sell your own perfume range, I wonder how many of you will start making plans to do just that as we move towards the summer of 2014?
Make sure you drop me a message if I’ve inspired you!
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