Blogger outreach refers to the process of building a long-lasting and fruitful professional association with influential bloggers and popular websites and using those platforms to promote a business, product or service. Publishing high-quality guest posts on established blogs in a niche industry allows local businesses to have greater visibility, strong online reputation that comes with publishing high-quality informational content and, last but not least, authentic backlinks to their own websites.
Each guest post published on an authority website has a link embedded within the article that takes readers to your website, thus dramatically increasing traffic to your site. Blogger outreach or guest posting is, thus, an ethical way to acquire authentic backlinks and build a stronger online awareness for your brand.
Why blogger outreach/guest posting?
Guest posting has become an essential tool for businesses to generate quality leads, regardless of the size of the business. Whether you are an established catering company or an infant-wear startup trying to scale—and whether you have in-house internet marketing staff or have outsourced to a digital agency or seo reseller—your online marketing plan must include a well-planned and superbly executed guest posting strategy.
If it doesn’t, you need to review your current digital marketing campaign as you’re missing out on an amazing white-hat SEO tool used by scores of online and brick-and-mortar companies to boost their sales.
How to go about guest posting?
Blogger outreach involves several steps: identifying leading bloggers in your industry niche by using online tools, general research and word of mouth; reaching out to the shortlisted bloggers with a personalized and persuasive pitch; following up and closing the deal; generating high-quality content to be posted on the blog site; coordinating publishing calendars and promoting the guest post on various relevant platforms and social media; and, lastly, measuring results in terms of increased traffic to your site.
There are two ways to go about this: ask your in-house internet marketing staff to do this (or hire a digital marketing professional if you don’t have one). The only problem with this approach is that the individual may not have the technical know-how and the deep knowledge required to pull off a successful guest posting campaign.
The second option is to outsource the entire task load to an experienced digital marketing agency. Take, for instance, the leading full-service digital agency Submitcore’s guest posting service, which offers a robust blogger outreach program for a wide range of industries at affordable pricing.
Here are 6 definitive advantages for businesses that follow the second approach:
- Freedom from additional investment in in-house resources
- Freedom from the daunting task of finding influential bloggers that are a good fit for your brand
- Freedom from hassle of sourcing affordable yet high-quality guest posts written by professional writers
- Access to numerous leading websites and blogs already in the agency’s network
- Improved search engine rankings, greater visibility and recall among target audience
- Remarkable cost savings as you pay a fixed fee for the service and get assured long-term results.
Popular How To Guides
How To Upgrade Your Boat For Maximum Value For Money
So you’ve managed to save enough money to buy a boat and you are now the proud owner of a...
How to Lay Floor Tiles like a Professional
Installing your own floor tiles is a DIY job that can make a huge difference to the look and feel...
How To Choose The Best Design Aspects For Your Website
Designing the perfect website can take time, particularly as there are a number of elements to consider. With usability and...
How To Be A Better Trader
In the process of trading with currency pairs, there have to be some good preparation. You may think about the...
How to Save Money on Healthcare
The American health insurance system is complicated; in 2017, one in five uninsured adults went without healthcare because they couldn’t afford the...
How To Get The Best Car Insurance in Canada – 10 Key Facts
Automobile insurance can be tricky to understand with complex terminologies and a whole bunch of rules and regulations that differ...
How to Fund Your Trips as a Digital Nomad
There is certainly no shortage of people hopping on the remote online business bandwagon. Some of these people have even...
How to Find a Competent Road Accident Lawyer
Whenever there is a road accident involving a commercial vehicle, corporations and insurance companies mobilize their vast resources to employ...
Business4 years ago
5 Things You Must Consider Before Starting A Construction Company
Non Featured3 years ago
How To Get Into A New Sport: 10 Inspiring Tips
Cars & Vehicles5 years ago
How To Deal With A Driving Offence (Quick Tips)
Games / Video Games3 years ago
How To Connect a Mouse and Keyboard to Your PlayStation 4
Non Featured4 years ago
How to Spend Your Savings Responsibly For An Easier Retirement
Cleaning6 years ago
How to Make a Shower Tray Look Like New
Home, DIY and Garden6 years ago
How To Build Your Own Fitted Wardrobes
Fun3 years ago
How to Survive a Zombie Apocalypse