What Is Marketing Outreach & How Do I Do It?
Blogger outreach refers to the process of building a long-lasting and fruitful professional association with influential bloggers and popular websites and using those platforms to promote a business, product or service. Publishing high-quality guest posts on established blogs in a niche industry allows local businesses to have greater visibility, strong online reputation that comes with publishing high-quality informational content and, last but not least, authentic backlinks to their own websites.
Each guest post published on an authority website has a link embedded within the article that takes readers to your website, thus dramatically increasing traffic to your site. Blogger outreach or guest posting is, thus, an ethical way to acquire authentic backlinks and build a stronger online awareness for your brand.
Why blogger outreach/guest posting?
Guest posting has become an essential tool for businesses to generate quality leads, regardless of the size of the business. Whether you are an established catering company or an infant-wear startup trying to scale—and whether you have in-house internet marketing staff or have outsourced to a digital agency or seo reseller—your online marketing plan must include a well-planned and superbly executed guest posting strategy.
If it doesn’t, you need to review your current digital marketing campaign as you’re missing out on an amazing white-hat SEO tool used by scores of online and brick-and-mortar companies to boost their sales.
How to go about guest posting?
Blogger outreach involves several steps: identifying leading bloggers in your industry niche by using online tools, general research and word of mouth; reaching out to the shortlisted bloggers with a personalized and persuasive pitch; following up and closing the deal; generating high-quality content to be posted on the blog site; coordinating publishing calendars and promoting the guest post on various relevant platforms and social media; and, lastly, measuring results in terms of increased traffic to your site.
There are two ways to go about this: ask your in-house internet marketing staff to do this (or hire a digital marketing professional if you don’t have one). The only problem with this approach is that the individual may not have the technical know-how and the deep knowledge required to pull off a successful guest posting campaign.
The second option is to outsource the entire task load to an experienced digital marketing agency. Take, for instance, the leading full-service digital agency Submitcore’s guest posting service, which offers a robust blogger outreach program for a wide range of industries at affordable pricing.
Here are 6 definitive advantages for businesses that follow the second approach:
- Freedom from additional investment in in-house resources
- Freedom from the daunting task of finding influential bloggers that are a good fit for your brand
- Freedom from hassle of sourcing affordable yet high-quality guest posts written by professional writers
- Access to numerous leading websites and blogs already in the agency’s network
- Improved search engine rankings, greater visibility and recall among target audience
- Remarkable cost savings as you pay a fixed fee for the service and get assured long-term results.