Blogger outreach refers to the process of building a long-lasting and fruitful professional association with influential bloggers and popular websites and using those platforms to promote a business, product or service. Publishing high-quality guest posts on established blogs in a niche industry allows local businesses to have greater visibility, strong online reputation that comes with publishing high-quality informational content and, last but not least, authentic backlinks to their own websites.
Each guest post published on an authority website has a link embedded within the article that takes readers to your website, thus dramatically increasing traffic to your site. Blogger outreach or guest posting is, thus, an ethical way to acquire authentic backlinks and build a stronger online awareness for your brand.
Why blogger outreach/guest posting?
Guest posting has become an essential tool for businesses to generate quality leads, regardless of the size of the business. Whether you are an established catering company or an infant-wear startup trying to scale—and whether you have in-house internet marketing staff or have outsourced to a digital agency or seo reseller—your online marketing plan must include a well-planned and superbly executed guest posting strategy.
If it doesn’t, you need to review your current digital marketing campaign as you’re missing out on an amazing white-hat SEO tool used by scores of online and brick-and-mortar companies to boost their sales.
How to go about guest posting?
Blogger outreach involves several steps: identifying leading bloggers in your industry niche by using online tools, general research and word of mouth; reaching out to the shortlisted bloggers with a personalized and persuasive pitch; following up and closing the deal; generating high-quality content to be posted on the blog site; coordinating publishing calendars and promoting the guest post on various relevant platforms and social media; and, lastly, measuring results in terms of increased traffic to your site.
There are two ways to go about this: ask your in-house internet marketing staff to do this (or hire a digital marketing professional if you don’t have one). The only problem with this approach is that the individual may not have the technical know-how and the deep knowledge required to pull off a successful guest posting campaign.
The second option is to outsource the entire task load to an experienced digital marketing agency. Take, for instance, the leading full-service digital agency Submitcore’s guest posting service, which offers a robust blogger outreach program for a wide range of industries at affordable pricing.
Here are 6 definitive advantages for businesses that follow the second approach:
- Freedom from additional investment in in-house resources
- Freedom from the daunting task of finding influential bloggers that are a good fit for your brand
- Freedom from hassle of sourcing affordable yet high-quality guest posts written by professional writers
- Access to numerous leading websites and blogs already in the agency’s network
- Improved search engine rankings, greater visibility and recall among target audience
- Remarkable cost savings as you pay a fixed fee for the service and get assured long-term results.
Popular How To Guides
A Precious Ecosystem in your Guts – How to Replenish It?
It was a prominent belief amongst the ancient Greeks that all diseases begin in the gut. Medicine has come a...
How To Ensure Speedy And Constant Business Development Right From The Start
“Do not be afraid to hire or promote outside of linear experience and exacting parameters,” said the C.E.O of Collective,...
Don’t Crash The Party: How Do You Ensure Your Site Stability?
Determining Essential Areas Of Concentration There are a lot of different ways to ensure your website is at its highest...
Smart Ways for Big Businesses to Cut Back on Big Costs
Running a business is by no means easy. It not only requires hard work and a fair amount of smarts,...
How To Reverse Image Search
Sometimes, words just won’t cut it. You’re looking for a specific type of image and for whatever reason, you just...
How To Be A Good Leader
Good leadership is one of the most important factors in any successful endeavour. Whether it’s a business venture you’re trying...
How to Search on Google Like A Pro: 32 Amazing Tips
Over the course of the past decade, Google has transformed from a small company to a full-fledged technology giant. Although...
How To Gaming: Is Mobile Gaming Revenue in India on the Rise?
The Indian gaming industry has been witness to some remarkable growth milestones in the recent years. As one of the...
Business3 years ago
5 Things You Must Consider Before Starting A Construction Company
Non Featured2 years ago
How To Get Into A New Sport: 10 Inspiring Tips
Cars & Vehicles4 years ago
How To Deal With A Driving Offence (Quick Tips)
Games / Video Games2 years ago
How To Connect a Mouse and Keyboard to Your PlayStation 4
Cleaning5 years ago
How to Make a Shower Tray Look Like New
Fun2 years ago
How to Survive a Zombie Apocalypse
Home, DIY and Garden5 years ago
How To Build Your Own Fitted Wardrobes
Business5 years ago
How to Make Your Own Mini Conveyor Belt