Branding is such an important part of starting a project – it allows marketing to take place all over the world. This is helped by using an icon, logo, or graphic of some kind that’s memorable and recognisable. Not just that though – you need a memorable brand name too. Here’s how to make a memorable brand that’s literally impossible to forget:
Brainstorm Short, Memorable Words & Phrases
The very first thing you do should be brainstorming; whether you choose to do it on a notepad, on a whiteboard, or on the computer. The names you come up with should be short and memorable, but clever too. This means you should use wordplay and conceptual meanings too, if you can. Once you’ve got around 7 different names, go and do something else so that when you come back to it, you’ve got a fresh mind. Would somebody who saw that name on your website understand what you did/who you are?
Once you’ve got the perfect name, it’s important that you also come up with some shorter nicknames to contribute value and offer an alternative branding style. This is especially important you have quite a long name for your brand already.
The logo font is very important when it comes to designing an unforgettable brand, but don’t worry; you don’t need to be an expert to get it right. Free fonts off the web will usually do the trick! When choosing your logo font, think about which one matches your logo identity best. You can then add the finishing touches using Photoshop! You might not get it completely right first time, but don’t worry; you can change it down the line.
You don’t necessarily need artwork to go with your new logo, but it can help to complement it if you do it right. Why not design your brands very own mascot? Like Frosties mascot, Tony the Tiger.
Trust Your Instincts
Above all, you need to trust your instincts, and if something feels right; go for it! Identity is important for almost everything, but it’s more important than ever online because you need to stick in people’s heads. Creating a whole brand is much more complex than just thinking of a few clever names.
To help perfect the branding process, the key is to keep practicing. Always come up with fresh new ideas and take inspiration from what other people are implementing. Think outside of the box and forget the normal ruleset and you’ll create a truly unforgettable brand!
Once you’ve created your brand, you can then get business cards, posters, and signs printed up from companies like Kent based IVC.
Branding can be extremely difficult, most projects first launch with a great concept or a rubbish name, and vice versa. You need to remember that a great identity on it’s own won’t do much for you, but it will get your company noticed. Don’t be put off by making mistakes either – learn from them, and grow as a business!
Popular How To Guides
How To Decide Whether A Vauxhall Could be the Right Car Brand to Invest in
Continually recognized as one of the UK’s most beloved car brands, Vauxhall have once again come in as one of...
How to Ensure Your Car has GAP Insurance
It is not common knowledge amongst motorists, but if your car were to be written off then your comprehensive insurance...
How To Make Awesome Cocktails
The cocktail culture is ever changing with innovations every year. Mixing of different drinks creates new trends of cocktails. Brands...
How To Save Money With Your Gadgets
With the mass amount of sales from our top retailors all year round, and even better deals around the corner...
How To for Wealth Brokers: Develop Your Online Networking Skills
There are numerous statistics that reinforce the value of social networking for businesses, regardless of the industry in which they...
How To Live Well with a Disability: Improving Your Quality of Life
Living with a disability can make life more challenging, especially if you are newly disabled. Depending on your disability, there...
How to Make Your Office More Eco-Friendly
Research has shown that an office designed with the environment in mind can help improve your workplace culture, making it...
How to Trade Forex to Make Extra Cash?
Everyone is looking to make some extra cash in a side hustle. This is mainly because people need a little...
Business3 years ago
5 Things You Must Consider Before Starting A Construction Company
Cars & Vehicles3 years ago
How To Deal With A Driving Offence (Quick Tips)
Games / Video Games1 year ago
How To Connect a Mouse and Keyboard to Your PlayStation 4
Sport1 year ago
How To Get Into A New Sport: 10 Inspiring Tips
Cleaning5 years ago
How to Make a Shower Tray Look Like New
Fun1 year ago
How to Survive a Zombie Apocalypse
Business4 years ago
How to Make Your Own Mini Conveyor Belt
Home Maintenance & Repair4 years ago
How To Build Your Own Fitted Wardrobes