Connect with us

Business

How to Create a Memorable Brand That’s Impossible to Forget

Branding is such an important part of starting a project – it allows marketing to take place all over the world. This is helped by using an icon, logo, or graphic of some kind that’s memorable and recognisable. Not just that though – you need a memorable brand name too. Here’s how to make a memorable brand that’s literally impossible to forget:

Brainstorm Short, Memorable Words & Phrases

The very first thing you do should be brainstorming; whether you choose to do it on a notepad, on a whiteboard, or on the computer. The names you come up with should be short and memorable, but clever too. This means you should use wordplay and conceptual meanings too, if you can. Once you’ve got around 7 different names, go and do something else so that when you come back to it, you’ve got a fresh mind. Would somebody who saw that name on your website understand what you did/who you are?

Once you’ve got the perfect name, it’s important that you also come up with some shorter nicknames to contribute value and offer an alternative branding style. This is especially important you have quite a long name for your brand already.

Image Author

Logo Font

The logo font is very important when it comes to designing an unforgettable brand, but don’t worry; you don’t need to be an expert to get it right. Free fonts off the web will usually do the trick! When choosing your logo font, think about which one matches your logo identity best. You can then add the finishing touches using Photoshop! You might not get it completely right first time, but don’t worry; you can change it down the line.

Artwork

You don’t necessarily need artwork to go with your new logo, but it can help to complement it if you do it right. Why not design your brands very own mascot? Like Frosties mascot, Tony the Tiger.

Trust Your Instincts

Above all, you need to trust your instincts, and if something feels right; go for it! Identity is important for almost everything, but it’s more important than ever online because you need to stick in people’s heads. Creating a whole brand is much more complex than just thinking of a few clever names.

To help perfect the branding process, the key is to keep practicing. Always come up with fresh new ideas and take inspiration from what other people are implementing. Think outside of the box and forget the normal ruleset and you’ll create a truly unforgettable brand!

Once you’ve created your brand, you can then get business cards, posters, and signs printed up from companies like Kent based IVC.

In Conclusion

Branding can be extremely difficult, most projects first launch with a great concept or a rubbish name, and vice versa. You need to remember that a great identity on it’s own won’t do much for you, but it will get your company noticed. Don’t be put off by making mistakes either – learn from them, and grow as a business!

Continue Reading
Click to comment

You must be logged in to post a comment Login

Leave a Reply

Advertisement

Popular How To Guides

branding branding
Business2 days ago

How To Decide Whether A Vauxhall Could be the Right Car Brand to Invest in

Continually recognized as one of the UK’s most beloved car brands, Vauxhall have once again come in as one of...

GAP Insurance GAP Insurance
Finance2 days ago

How to Ensure Your Car has GAP Insurance

It is not common knowledge amongst motorists, but if your car were to be written off then your comprehensive insurance...

Food / Drink3 days ago

How To Make Awesome Cocktails

The cocktail culture is ever changing with innovations every year. Mixing of different drinks creates new trends of cocktails. Brands...

Technology3 days ago

How To Save Money With Your Gadgets

With the mass amount of sales from our top retailors all year round, and even better deals around the corner...

Business4 days ago

How To for Wealth Brokers: Develop Your Online Networking Skills

There are numerous statistics that reinforce the value of social networking for businesses, regardless of the industry in which they...

Health6 days ago

How To Live Well with a Disability: Improving Your Quality of Life

Living with a disability can make life more challenging, especially if you are newly disabled. Depending on your disability, there...

Uncategorized1 week ago

How to Make Your Office More Eco-Friendly

Research has shown that an office designed with the environment in mind can help improve your workplace culture, making it...

Finance2 weeks ago

How to Trade Forex to Make Extra Cash?

Everyone is looking to make some extra cash in a side hustle. This is mainly because people need a little...

Trending