Every good marketer and business owner looks at the numbers on a regular basis. One of the most important metrics when measuring success is website visitors. In general, the more traffic your website gets, the more sales you can make. The more email addresses you can capture, and the more conversions you make. We’re all looking for more visitors. Whether you’re a humble blogger or a multi-million dollar company. Luckily, the techniques for boosting traffic figures are the same across the board. No matter what size your organization, the following tricks will all work.
Content
One of the easiest ways to drive more traffic is by using content. We all love to click on articles, videos, and infographics. Every time we do, you get a new visitor to your website. Think about it; content spreads like wildfire on the internet. We all share articles on Facebook, Twitter, and LinkedIn. Every time that happens, you’re reaching new eyes. More and more people click on your links, and land on your website. Those people might then buy your products, sign up to your newsletter, or follow your social networks. Content connects with people. Use it wisely.
Search engines
If your website is on the first page of Google, you’re going to drive a lot of traffic to your site. Google sends thousands of visitors every single day. All of it is relevant traffic, actively looking for your services or content. It all starts by optimizing your site for search engines. You’ll need highly targeted, and well-placed, keywords around your site. You’ll also need lots of authority backlinks to your content. Search engine optimization, or SEO, is a tricky business. It’s often best to hire a digital agency that will optimize your site from the ground up.
Social sharing
We’ve already explained how content can help drive thousands of new visitors. Well, your next job is giving your content a stronger platform to launch from. That means building your social media channels as wide and deep as possible. The more followers you have, the more people will read your content. More importantly, the more will share it. That will put it in front of more eyes, and draw more traffic back to your site. Social media is a launchpad for your website and content. Make it as big and relevant as possible.
Advertising
We understand that natural and organic growth will take time to develop. It takes time to build trust among your followers. It takes time to write great content and build a receptive audience. Of course, there is a quicker way to leapfrog the process. By using online advertising, you can very quickly drive thousands of visitors to your site. Start by using Facebook and Google adverts. They’re affordable, effective, and highly targeted to your chosen audience.
Our last piece of advice is simply do more of what works. Use analytics to see what content is performing well, and repeat the process! Driving more traffic will help you capture more sales, and more customers. Good luck!
