Connect with us


How To Start An SEO Campaign For Your Website

So you’ve just had a kick-ass website professionally designed by a team of web designers, and it’s now live. The only trouble is, no-one (apart from you) is visiting it! A lot of people new to web design don’t realise that driving traffic to a website is separate to the design itself and that the process of getting people visiting is a long and involved one.

I’m not sure whether some folks are plain ignorant or are just simply clueless about technology, but I have come across numerous people complaining that they have to spend more money and that they “thought” SEO (search engine optimisation) was part of the deal.

Screen Shot 2014-05-29 at 16.43.41

Image via Flickr

If you are one of those people that are fully aware that SEO is the next stage in building your online presence after the creation of your website, this blog post is for you! Find out how to create your own SEO strategy, so that you can go from zero visitors per month to hundreds of thousands!


Submit your website to search engines

Perhaps the most-obvious step is to submit your website’s URL (i.e. its domain name) to the major search engines such as Google, Yahoo! and Bing.

That is the first step any SEO professional will take, as it kick starts the process of search engine “spidering” – where the search engine “visits” your website and indexes the content on each page interlinked within it.

You should create some webmaster accounts with each search engine (this is free) so that you can monitor your website’s performance with each one.


Make sure your web pages are search engine optimised

The next step is to go through the content of each page on your website so that it makes sense to both search engines and human visitors.

There are various guides on the World Wide Web that can show you how to do this, depending on what system you use to manage your website. By the way – if you live in Western Australia, you can always hire an SEO specialist in Perth to do this for you. Of course, there are SEO professionals around the world too!


Invest in pay-per-click advertising

PPC campaigns are a great way of getting people to your website if it is still quite new.

With PPC, you simply bid on certain keywords or phrases that are related to the web page you want to send people to, and these factors determine the price you pay for each click, as well as the location of your advert.

The more you spend on your PPC campaign, the more visitors you will receive through your adverts, but make sure that you don’t overspend on your online advertising budget!


Get people to link to you

Do you sell physical products? If so, consider contacting owners of popular blog sites and newspapers to review your products, and ask them to provide a link back to your website.

This link juice will help your website show up on the Holy Grail of web searches, the top of page one!

Sharing is caring!

Continue Reading
Click to comment

Popular How To Guides

Health1 week ago

How to Improve your Health with Phytochemical Substances

Although unrecognizable by most, phytochemicals are very important to humanity and our wellbeing. This is because phytochemical substances are widely...

Cars & Vehicles1 week ago

How To Get Funding For A Car – Use These Tips

Whether you’re sick of public transport or just want to feel the wind in your hair with the window down,...

Business1 week ago

How to Create Your First Product in 7 Simple Steps

If you’re thinking about developing and creating your first ever product, you’re on your way towards establishing your business. However,...

Career2 weeks ago

How to Start an Ecommerce Store While Working Another Job

A lot of people aspire to becoming their own boss. They dream of the day they no longer have to...

Trademark Infringement issues Trademark Infringement issues
Business2 weeks ago

How to Know If You’re The Victim of Trademark Infringement and What to Do About it

Branding and marketing your business is vital to its success, so it can be shocking if you find out someone...

Business3 weeks ago

How To Find Out If You Are Eligible For An Entrepreneur Visa

If you are from outside of the European Economic Area or Switzerland and you want to set up or run...

Business1 month ago

How to Improve Air Quality in Your Workplace

Have you been looking for ways to improve productivity in the workplace as of late? If so then you have...

Health2 months ago

A Precious Ecosystem in your Guts – How to Replenish It?

It was a prominent belief amongst the ancient Greeks that all diseases begin in the gut. Medicine has come a...