One way that a business can promote its brand, products and services is by attending relevant exhibitions and setting up a stand at them.
Your stand is effectively like your company’s shop front, except that you are far more likely to have higher amounts of people from a specific demographic visiting you and taking an interest in what you do.
But the sad truth is, many companies don’t have memorable or attractive-looking stands, and this results in potential customers simply walking on by!
To prevent this problem from happening to you and your firm the next time you are at an exhibition, take the following tips on board before you design your stand:
It has to be said that preparation is the key to ensuring a good outcome to any sort of job, and the same rings true when it comes to designing and setting up an exhibition stand.
You would be surprised by the number of people that simply turn up to an exhibition and panic when they discover, to their horror, that everything is going wrong for them!
One of the best ways to prepare for an exhibition stand is to set up a mock stand at your premises well in advance of your travelling to the exhibition venue.
The venue organisers will provide you with the dimensions of your stand, so you can use this information to your advantage. Alternatively, you could create a digital mockup of your stand if you wish to take a 21st-century approach!
Once you are happy with the layout of your stand, take some photos of it on your camera or smartphone so that you have a visual reference when it comes to setting up at the venue for real.
Create a theme to die for
Once you know how your stand is going to be laid out, the next stage is designing an attractive, colourful and attention-grabbing theme for it. Simply having a sign with your company name printed on a bit of A4 paper from your monochrome printer at the office just isn’t going to cut it!
But don’t take this to mean that you should use every colour known to man for your exhibition stand design! Stick with two or three bold colours which work well together, or if you’re stuck for colour ideas, hire a professional to design an eye-catching stand for you.
Use signs to direct people’s attention
When you are walking around at an exhibition, you will immediately notice how there is too much ‘going on’ at once. That’s why it is important to make good use of large format print signs to catch people’s attention from various angles – but don’t go overboard with the amount of signs you use!
Light the way forward
Although an exhibition venue will have lighting for the building itself, you should make effective use of good lighting.
For example, if you have display cabinets showcasing your company’s products, you need to make sure that people can see them clearly, even if they are walking past your stand.
Never rely on the venue’s building lighting alone, as some venues might have poor lighting and can leave you struggling to grab people’s attention as they walk past.
Popular How To Guides
How To Decide Whether A Vauxhall Could be the Right Car Brand to Invest in
Continually recognized as one of the UK’s most beloved car brands, Vauxhall have once again come in as one of...
How to Ensure Your Car has GAP Insurance
It is not common knowledge amongst motorists, but if your car were to be written off then your comprehensive insurance...
How To Make Awesome Cocktails
The cocktail culture is ever changing with innovations every year. Mixing of different drinks creates new trends of cocktails. Brands...
How To Save Money With Your Gadgets
With the mass amount of sales from our top retailors all year round, and even better deals around the corner...
How To for Wealth Brokers: Develop Your Online Networking Skills
There are numerous statistics that reinforce the value of social networking for businesses, regardless of the industry in which they...
How To Live Well with a Disability: Improving Your Quality of Life
Living with a disability can make life more challenging, especially if you are newly disabled. Depending on your disability, there...
How to Make Your Office More Eco-Friendly
Research has shown that an office designed with the environment in mind can help improve your workplace culture, making it...
How to Trade Forex to Make Extra Cash?
Everyone is looking to make some extra cash in a side hustle. This is mainly because people need a little...
Business3 years ago
5 Things You Must Consider Before Starting A Construction Company
Cars & Vehicles3 years ago
How To Deal With A Driving Offence (Quick Tips)
Games / Video Games1 year ago
How To Connect a Mouse and Keyboard to Your PlayStation 4
Sport1 year ago
How To Get Into A New Sport: 10 Inspiring Tips
Cleaning5 years ago
How to Make a Shower Tray Look Like New
Fun1 year ago
How to Survive a Zombie Apocalypse
Business4 years ago
How to Make Your Own Mini Conveyor Belt
Home Maintenance & Repair4 years ago
How To Build Your Own Fitted Wardrobes