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How to Effectively Promote Your Brand with Explainer Videos

ClickHowTo Team
Written by ClickHowTo Team

Every product and brand needs to be promoted, at least from the very beginning. Even those with very little business experience will be aware of this. As a result, it is a good idea to take a look at your brand and see how you will be able to promote it properly. There are a lot of different methods that people use in order to spread the knowledge regarding their product but a lot of these methods have been exhausted, especially when it comes to promotion. As a result, the explainer video offers you a new and unique way of getting information across to your customers. Of course, these types of video have a lot in common with television advertisements.

Simple Explanation: Greater Audiences

The beauty of explainer videos is that they explain things in simple or layman’s terms. This means that you will be able to reach a wider audience. This is because explainer videos will use what are called animated infographics in order to represent data. There may be a lot of information that you have to get across to the customer and therefore using this method is going to ensure that it is done in a simple manner so that the customer is actually able to visualize the data. Infographics can be used effectively in a number of different ways and it is quite easy to see here. Different charts and graphs can be made to appear friendlier, especially to younger users. This is something to keep in mind if you are aiming a specific product at children or at the parents of children who require this particular product or brand.

Overall, explainer videos means that you will get much bigger audiences because more people will be able to take in the information and understand what you are talking about.


Promoting your brand with explainer videos means entertaining your crowd, as well as informing them. A target audience does not want to be read a list of different features that your brand offers. They want something that is going to keep their attention and allow them to be entertained. There is no doubt that attention spans are a lot shorter these days. As a result, the real challenge in marketing is trying to keep the interest of your audience so that you do not end up losing them and therefore making your effort a waste of time.


Keeping with the theme of short attention spans, it is important to note that explainer videos are above all short. They are usually around one to two minutes long. This means that there will be a lot of information that you will have to condense into a certain amount of time and this is going to mean putting clever infographcis together.

To know more about infographics, check inforgraphic world.

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ClickHowTo Team

ClickHowTo Team

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